![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEIvoV1ix0x4v5KazBuTfz2DhmLLNqJQCV9srC135WnUBY0vDP38DtB36E8KpO5S-_eEo1idMNjMpfFb9jWqxJHXmsRj4njExfbV20vrHKckgINyzDpdDPGePU7sEAewnnIBXD/s320/image-upload-9-760714.jpg)
The "consultants' choice" eh? That apostrophe is key. Do they mean ALL consultants? In which case, that is a clear breach of advertising standards. SOME consultants, maybe. Oh no, wait a minute. Maybe they don't mean medical consultants. Maybe they mean the kind of consultants organisations hire at a cost of X-thousand quid a day to summarise Wikipedia entries and put them in PowerPoint presentations.
Or maybe not...
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