Wednesday, November 24, 2010

I'm going to be helping out Shetland Islands Council with its communications strategy...'s the official announcement:

Tom Morton to advise Council on communications

HILLSWICK-based broadcaster and journalist Tom Morton is to advise Shetland Islands Council on its communications, as part of the Council’s ongoing improvement programme.

The former Shetland Times and Scotsman reporter, who now hosts a weekday afternoon show on BBC Radio Scotland, will spend three mornings a week for the next four months providing advice, support and expertise to the council. He will continue to broadcast in the afternoons from BBC Radio Shetland’s Pitt Lane studios.

Chief Executive Alistair Buchan said this morning “I think that it was very important for the council that we got someone with media background to help our team develop our communications function and strategy. Communications in many ways goes to the heart of everything we do as a Council. So, I’m very pleased that we have someone with Tom’s experience on board and look forward to working with him in the next few months”.

“I’m absolutely delighted to be helping the council communicate more effectively,” Mr Morton said. “The SIC’s commitment to openness, transparency and accountability means that everyone in the Shetland community should feel informed and involved in what it decides, and what it does. It’s a privilege to be part of that process.”

Mr Morton began his journalistic career in specialist construction journalism in Glasgow, before moving into music reviewing, freelance writing and TV production. He first moved to Shetland in 1987 as news editor of The Shetland Times, before setting up the islands’ first independent news agency, and subsequently becoming The Scotsman’s Highlands and Islands Reporter. He won a Bank of Scotland Press Award for columns written about the wreck of the tanker Braer.

Since then his career has included two stints at BBC Radio Scotland, two more at The Shetland Times and work throughout the world on various radio and TV programmes, newspapers and magazines.


1 comment:

Great Scot Photography said...

Congratulations Tom. I have no doubt I will be hearing, seeing and reading a lot more about Shetland from now on.